Switch9
Accelerating your path to market.

WE KNOW

What Success Is

 

Here's a quick look at some of our past and present client projects. When you’re ready to go to market — whether as an emerging technology developer, consumer product startup, or a well-known empire needing a brand and and voice overhaul — Switch9 can make it happen lightning fast. Let these stories inspire you to reach out and inquire about our services as your venture studio and marketing partner.

 
 

thoma bravo

Thoma Bravo is one of the largest software investors in the world with a 40+ year history and approximately $134 billion in assets under management as of September 30, 2023. The firm has acquired or invested in more than 455 software and technology companies representing over $255 billion of value*. With our team of technology-focused marketing and communications executives, Switch9 pitched and won the trust of Thoma Bravo's management team to give this elite private equity firm a new brand mark, world-class website, updated messaging and creative design to align with their passion for partnership and innovation.

*includes control and non-control investments

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meta saas

Meta SaaS redefined enterprise SaaS license management with its cloud-based solution that offers a 360-degree view across all deployed cloud apps and systems. Serving as a single system of record for a company’s SaaS deployment and usage, Meta SaaS eliminates wasted spend and unauthorized user access. With little-to-no market share or brand visibility, Meta SaaS engaged Switch9 to rapidly develop and execute a GTM strategy that included digital marketing (SEO/SEM), broadcast radio, and content marketing to attract new customers and potential investors. Meta SaaS was acquired by Flexera in 2018.

 
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LOGSENSE

LogSense (formerly CollectiveSense) is a SaaS-based log monitoring and management platform. It's designed to simplify the collection and analysis of machine data for deep insights across application and infrastructure stacks. LogSense accelerates application delivery, troubleshoots app performance in real-time, and helps improve security and compliance posture to help close vulnerability gaps. Switch9 was engaged as an external full-service marketing team. During this time, we launched the new brand (including company name and logo) along with all messaging, website design and content, blog, conference talks, PR, webinars, collateral and other content marketing to generate significant interest from prospective customers and investors. LogSense was acquired by Sumo Logic in 2019.

 
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SURGICEPT

Surgicept® hand sanitizer is an innovative, patented formula specifically designed for repeated use. Unlike most alcohol-based hand sanitizers that leave your hands sticky, then dry, cracked and irritated, Surgicept’s formula incorporates emollients that counteract the drying effects of alcohol. This innovative product has been used by surgeons, hospitals and healthcare workers globally since 2006. The COVID-19 pandemic inspired the company to market and sell their proven surgical formula to the consumer market. Switch9 was consulted and contracted help bring this product to market, focused on both general consumers and a targeted B2B strategy. Switch9 delivered a successful complete brand strategy, brand mark/logo, e-commerce website, collateral and other supporting programs and materials.

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MALIBU MYLK

Malibu Mylk is a milk alternative formulated from flaxseed – with natural emulsifiers that produce a milk-like texture. It’s void of dairy, nuts, gluten, soy and allergens, and is one of the only milk substitutes with nutritional value. Unlike almond milk, which requires an excessive amount of water to produce, Malibu Mylk is sustainable. It takes over a gallon of water to produce one single almond, where as the only water required for flax is natural rainfall. Inspired by the Malibu Mylk founder’s story and resulting product, Switch9 pitched and won the opportunity to bring this innovative milk substitute to market quickly – with a complex, fully-functional e-commerce website.